NMS Holds 2026 Marketing Festival to Empower Sales Through Full-Chain Collaboration

On October 8, NMS held its 2026 Marketing Festival under the theme “Full-Chain Collaboration, Empowering Marketing.” The event aimed to implement the Group’s 2026 Happy Enterprise Development Plan, strengthen the technical expertise of the marketing team, distill practical market experience, and establish a platform for full-chain business support and internal knowledge sharing. Colleagues from global sales teams, the Marketing Center, and subsidiaries and business units gathered for the event, joined by invited external guests. Together, they held in-depth discussions on technical processes, product applications, market analysis, risk identification, and practical sales strategies.

In his opening remarks, Gong Youliang, Vice Chairman and Executive Vice President of NMS, reviewed strategic concepts such as the “Five NMS” initiative and “One Core, Two Wings.” He emphasized the importance of translating strategy into action and building effective execution systems. Drawing on industry benchmarking cases, he also shared his thoughts on the development of the EPCO business segment and overseas operations. He urged the sales team to study the insights presented carefully and translate them into concrete actions to ensure that the Group’s strategies are implemented more thoroughly and effectively.

During the technical sessions, Ren Xiangjun, Deputy General Manager of Ganzhou Jinhuan Magnetic Separation Technology and Equipment Co., Ltd., discussed magnetic separation equipment technologies and typical process flows. Wang Chongxiang, Head of NMS’s Shanghai R&D Center, introduced horizontal and vertical mills and their applications in metal mining processes. Chen Lei, Domestic Market Manager of Hunan Jumper Technology Co., Ltd., explained the standardized sales process for JPXRT intelligent sorting equipment, covering lead development, in-depth engagement and joint solution development, decision support and business negotiations, as well as delivery and value realization. Guo Xiaomin, Deputy General Manager of NMS (Nanchang) Pump Industry Co., Ltd., shared insights into pump product categories, application scenarios, industry competitors, the company’s strengths and weaknesses, growth and existing markets, and marketing models and incentive policies. Liu Guofu, General Manager of the Maintenance Center at Jiangxi Gold Intelligent Service Engineering Co., Ltd. (GIS), discussed the concept, value, and practical cases of mine maintenance and operations services. Tu Xiaowei, Head of the Liner Research Institute at GIS, explored liner application technologies and their impact on production and equipment performance. Li Shuhui, Chairman of Ma’anshan Green Environmental Protection Technology Co., Ltd., shared insights into high-pressure grinding roll technology and its market applications. Covering primary equipment, auxiliary products, process selection, and O&M services, these presentations provided a solid technical foundation for frontline marketing.

On the business support front, Zhou Hao, Senior Account Manager at the Jiangxi Branch of China Export & Credit Insurance Corporation, introduced five types of export credit insurance products: short-term export credit insurance, specific contract insurance, export buyer’s credit insurance, export seller’s credit insurance, and overseas investment insurance. These products provide comprehensive protection for companies expanding into overseas markets. Wu Yuanping, Assistant General Manager of the Construction and Agriculture Division at Xiamen ITG Chuangcheng Financial Leasing Co., Ltd., shared financing cooperation approaches through financing lease business models and case studies, helping the marketing team better understand commercial terms and financial instruments.

During the practical experience-sharing sessions, Tian Peiqiang, Central China Regional General Manager of NMS’s Domestic Marketing Department, reviewed regional market conditions and challenges, the process of securing key customers, core project value and outcomes, and a five-step sales approach. Chen Xiaolong, Central Africa Sales Representative of NMS’s Overseas Marketing Department, shared online his experience of developing the Central African market, achievements in primary equipment sales and aftermarket services, and reflections on working and living overseas. Tian Tian, Director of NMS’s Human Resources and Administration Center, delivered a special presentation on integrity, compliance, and professional ethics, emphasizing that marketing personnel must strive for sales results while upholding ethical standards.

During the event, participants actively raised questions on technical processes, product selection, sales support, project financing, and export credit insurance. Technical discussions covered topics such as high-pressure grinding rolls versus semi-autogenous grinding, pebble crushing, and liner cavity selection. Business-related questions addressed insurance claims and compensation, recovery mechanisms, and financing for complete production-line projects. The questions were closely aligned with frontline needs, highly targeted, and followed by extensive discussion.

With “Full-Chain Collaboration, Empowering Marketing” as its central theme, the 2026 Marketing Festival provided systematic support for the marketing team through strategic reflection, technical presentations, business support, and practical experience sharing. NMS will translate the outcomes of the event into tangible capabilities for market development, continuously strengthen its technical expertise, business acumen, and project execution capabilities, and promote high-quality growth in its mining business.